--- title: NewFront 2024 - Data Measurement --- ​ ✕ [![VIZIO Ads](https://platformplus.vizio.com/hubfs/VIZIO%20Ads.svg)](https://platformplus.vizio.com/home?hsLang=en) ## Platform Plus navigation - [Ad Solutions](https://platformplus.vizio.com/ad-solutions?hsLang=en) - [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences?hsLang=en) - [Data & Analytics](https://platformplus.vizio.com/data-analysis?hsLang=en) - [News](https://platformplus.vizio.com/news?hsLang=en) - [Insights](https://platformplus.vizio.com/insights?hsLang=en) Get in Touch Open main menu [Ad Solutions](https://platformplus.vizio.com/ad-solutions?hsLang=en) [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences?hsLang=en) [Data & Analytics](https://platformplus.vizio.com/data-analysis?hsLang=en) [News](https://platformplus.vizio.com/news?hsLang=en) [Insights](https://platformplus.vizio.com/insights?hsLang=en) Limitless Leaders ## VIZIO Interviews ![](https://fast.wistia.com/embed/medias/m88mz2fmtj/swatch) ![](https://fast.wistia.com/embed/medias/fht5t57zdn/swatch) ### Adam Bergman Group VP of Advertising and Data Sales VIZIO   "To the marketer, Limitless means entering a world of scale and of data-driven decision-making that you've never seen before. You've never been this empowered as a brand marketer to take the tool sets of digital and bring them to television."   [Read The Transcript](https://platformplus.vizio.com/insights/limitless-leaders-group-vp-of-advertising-and-data-sales-vizio?hsLang=en) ![](https://fast.wistia.com/embed/medias/3e9bydwfvs/swatch) ### Lucy Sutphin Product Marketing Director VIZIO   "At VIZIO, we have the kind of people who want to explore what's new and are willing to put in the time and investment to do so. I think that's what keeps us right at the forefront of this industry, and what's helped us continue to expand and become a real player in both a consumer-led product and also in an ad platform."   [Read The Transcript](https://platformplus.vizio.com/insights/limitless-leaders-lucy-sutphin-product-marketing-director-vizio?hsLang=en) ![](https://fast.wistia.com/embed/medias/czjtu9blw0/swatch) ### Devin Fallon Head of Media Insights VIZIO   "What always gets the best reaction is when we get into the dichotomy of the audience that a brand is reaching on linear TV, and who we can reach on our platform and how we can reach them. It's always this big *a-ha* moment."   [Read The Transcript](https://platformplus.vizio.com/insights/limitless-leaders-devin-fallon-head-of-media-insights-vizio?hsLang=en) ![](https://fast.wistia.com/embed/medias/uccqlnzcin/swatch) ### Katlyn Wilson Director of Branded Content and Sponsorships VIZIO   "VIZIO Branded Content Studio is an opportunity for brands to become the entertainment, rather than the interruption."   [Read The Transcript](https://platformplus.vizio.com/insights/katlyn-wilson-director-of-branded-content-and-sponsorships-vizio?hsLang=en) ![](https://fast.wistia.com/embed/medias/a5pjnt2ge1/swatch) ### Travis Hockersmith Group VP of Platform+ VIZIO   "We've got a mantra and ethos internally that we call WCCS — World Class Customer Service — and the entire team is built around that ethos."   [Read The Transcript](https://platformplus.vizio.com/insights/travis-hockersmith-group-vp-of-platform-vizio?hsLang=en) ![](https://fast.wistia.com/embed/medias/wck55n46ye/swatch) ### Allison Clarke Head of General Market National Advertising Sales VIZIO Ads   "Customers love our Home Screen because ... that experience and what it means for an advertiser that's trying to reach an audience in that moment, is pretty compelling."   [Read The Transcript](https://platformplus.vizio.com/insights/allison-clarke-head-of-general-market-national-advertising-sales-vizio-ads?hsLang=en) ![](https://fast.wistia.com/embed/medias/mvprjpksb5/swatch) ### Rob Leon Associate Director, Media Insights and Analytics VIZIO   "We have a whole lot of data, both from our ad server and our ACR data source (that) can show you how many unreached customers there are that aren't already being reached by your existing buy, but are still part of your potential customer footprint."      [Read The Transcript](https://platformplus.vizio.com/insights/rob-leon-associate-director-media-insights-and-analytics-vizio?hsLang=en) ![](https://fast.wistia.com/embed/medias/9a0tdd0rxd/swatch) ### Christina Ruiz VP of Product Marketing and Communications VIZIO   "People are excited about the VIZIO Home Screen because of the front-and-center experience of it. It's a very large format hero unit to get their brand across and to catch the consumer's eye."     [Read The Transcript](https://platformplus.vizio.com/insights/christina-ruiz-vp-of-product-marketing-and-communications-vizio?hsLang=en) ![](https://fast.wistia.com/embed/medias/rgg2qus03s/swatch) ### Greg Oxenberg Associate Director, Data Innovation & Strategic Initiatives VIZIO   "They call it the A-Team because we are sort of a band of data superheroes that can jump in and solve business problems."     [Read The Transcript](https://platformplus.vizio.com/insights/greg-oxenberg-senior-manager-media-insights-and-analytics-vizio?hsLang=en) ​ ✕ [Return to Main](https://platformplus.vizio.com/limitless-leaders?hsLang=en) Read More... ![DM_Social_WF+_Emmys_1200x628](https://platformplus.vizio.com/hubfs/DM_Social_WF+_Emmys_1200x628.jpg) #### VIZIO Wins Emmy® for Smart TV OS Innovation For the second time in as many years, the National Academy of Television Arts & Sciences has honored VIZIO with an Emmy® Award for Technology and Engineering.   [Read More ](https://platformplus.vizio.com/news/vizio-wins-emmy-for-smart-tv-os-innovation?hsLang=en) ![Commercials + Content-1](https://platformplus.vizio.com/hubfs/Archive/Commercials%20+%20Content-1.jpg) #### Streaming Viewing Outpaces Cable/Satellite Newly released data from Inscape shows that for the first time, streaming’s share of overall U.S. TV viewing increased to 53.8%, while the combined share of cable and satellite dropped.    [Read More](https://platformplus.vizio.com/insights/streaming-viewing-outpaces-cable/satellite-and-thats-actually-good-for-advertiers?hsLang=en) ![Collected in Real Time](https://platformplus.vizio.com/hubfs/Archive/Collected%20in%20Real%20Time.jpg) #### What Streaming Environments Capture The Most Attention? We partnered with a leading attention metrics provider to help advertisers understand where they can expect to capture viewer attention.    [Read More](https://platformplus.vizio.com/news/tvtrends-what-streaming-environments-capture-the-most-viewer-attention?hsLang=en) ![Watching Sports](https://platformplus.vizio.com/hubfs/Watching%20Sports.jpg) Stay in Touch ### Subscribe to the VIZIO Ads Newsletter Get insights and data findings delivered directly to your inbox to stay ahead of the game.