Group VP of Advertising and Data Sales
VIZIO
"To the marketer, Limitless means entering a world of scale and of data-driven decision-making that you've never seen before. You've never been this empowered as a brand marketer to take the tool sets of digital and bring them to television."
Product Marketing Director
VIZIO
"At VIZIO, we have the kind of people who want to explore what's new and are willing to put in the time and investment to do so. I think that's what keeps us right at the forefront of this industry, and what's helped us continue to expand and become a real player in both a consumer-led product and also in an ad platform."
Head of Media Insights
VIZIO
"What always gets the best reaction is when we get into the dichotomy of the audience that a brand is reaching on linear TV, and who we can reach on our platform and how we can reach them. It's always this big a-ha moment."
Director of Branded Content and Sponsorships
VIZIO
"VIZIO Branded Content Studio is an opportunity for brands to become the entertainment, rather than the interruption."
Group VP of Platform+
VIZIO
"We've got a mantra and ethos internally that we call WCCS — World Class Customer Service — and the entire team is built around that ethos."
Head of General Market National Advertising Sales
VIZIO Ads
"Customers love our Home Screen because ... that experience and what it means for an advertiser that's trying to reach an audience in that moment, is pretty compelling."
Associate Director, Media Insights and Analytics, VIZIO
"We have a whole lot of data, both from our ad server and our ACR data source (that) can show you how many unreached customers there are that aren't already being reached by your existing buy, but are still part of your potential customer footprint."
Read More...
For the second time in as many years, the National Academy of Television Arts & Sciences has honored VIZIO with an Emmy® Award for Technology and Engineering.
Newly released data from Inscape shows that for the first time, streaming’s share of overall U.S. TV viewing increased to 53.8%, while the combined share of cable and satellite dropped.
We partnered with a leading attention metrics provider to help advertisers understand where they can expect to capture viewer attention.
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