Smart TVs have officially claimed their spot at the center of the modern home. With over 74% of all connected viewing now happening on smart TVs, the big screen isn’t just a place to watch — it’s a place to shop, click, and convert.
But here's the catch: while the device may be consistent, viewer behavior is anything but. People move fluidly across formats — from video to home screen, from browsing to bingeing. And if you’re only investing in in-stream video, you’re missing critical moments of intent.
Welcome to the New Point-of-Sale: The VIZIO Home Screen
The VIZIO Home Screen is the first stop for millions of viewers daily, who spend 31 minutes a day on average not scrolling mindlessly, but actively exploring. That makes it the most valuable retail real estate in the living room.
When you pair that focused intent with CTV video ads, something powerful happens: performance.
During our 2025 NewFront presentation, we showcased a recent QSR campaign that placed a premium video ad directly in a Home Screen Hero Unit, which delivered 18x the reach of the linear CTV video buy for the same ad.
From Curiosity to Cart: Closing the Loop on Conversion
Whether it’s a limited-time menu item or a new product launch, shoppable video formats and QR-enhanced creative let consumers act in the moment. See a trailer? Tap to buy tickets. Craving a burger? Scan and order. It’s that seamless.
Tools like VIZIO Recommends help brands meet viewers at the intersection of relevance and readiness, such as during the Big Game, right before dinner, or while planning the weekend. And because we own the entire stack — hardware, software, data — we can match ads to real behavior and measure outcomes with precision.
Branded Content That Performs Like Paid Media
Our Branded Content Studio turns your story into entertainment, not just an ad. Think cooking shows hosted by rockstar chefs, exclusive docuseries, or full-scale original programming where sponsors don’t just support the story... they become part of it.
These aren’t vanity plays. Also during our 2025 NewFront presentation, we highlighted a branded cooking show that helped drive a 6-point lift in unaided awareness and a 4.6% lift in brand penetration among new buyers. We’re not just entertaining — we’re converting.
Sports, Stats, and Smarter Alignment
In verticals like insurance, relevance is everything. It’s not enough to have a great jingle. You need to show up when decisions are being made.
That’s where VIZIO’s ACR-powered pause ads and Sports Zone sponsorships come in. We place your brand alongside the schedules, stats, and matchups viewers care most about.
With VIZIO, campaigns don’t just play out. They play through — from awareness to action, from impression to intent, from screen to sale.
If your brand is ready to meet consumers in the moments that matter, with campaigns that convert and content that captivates, we’re here to help you scale it.
Click here to visit the VIZIO 2025 NEWFRONT HUB to watch the full presentation.
Disclaimer: The information and results presented here are not guarantees of the future performance of VIZIO Sports Zone and are subject to factors which are beyond its control and may cause actual results to differ from expectations.
