Christina Ruiz, VP of Product Marketing and Communications, VIZIO

Christina Ruiz is the VP of Product Marketing and Communications at VIZIO. Watch this video to find out more about how Ruiz is a Limitless Leader.

Who are you and what do you do?

I'm Christina Ruiz, and I am the VP of Product Marketing and Communications at VIZIO. From product marketing, I have a team that oversees our ads product marketing as well as our Inscape product marketing.

So I'm very involved in the day-to-day of bringing to market all of our new products for our advertisers as well as our data partners and really understanding on a daily basis as well as a quarterly basis, what challenges both of those partners of ours have, and how we can start building those products and bringing those conversations back to our product team, back to our engineering team, and letting them know, kind of, where the market needs to be, or where we need to be with our products or our data capabilities.

Why is everyone so excited about the VIZIO Home Screen?

People are excited about the VIZIO Home Screen, and in my experience, as soon as we show it to our advertisers, they get excited because of the front-and-center experience of it. It's a very large format hero unit to get their brand across and to catch the consumer's eye.

Our Home Screen has a beautiful design, which we recently just did over the last year, and it makes it so easy for a customer experience to find the content they want.

What is so remarkable about VIZIO’s offerings?

VIZIO, I think, prides itself on having both the hardware and the software. And so by doing that, we're able to better understand what our consumers want to watch. It gives us the ability to target the right audience when we need to, as well as provide the right content to that audience.

In addition, I think all of the different engineering teams that we have at VIZIO, from a hardware engineering team to an ad product engineering team, work very closely together to give us the most efficient products we can, from both combining the user experience with the tech in delivering ads most efficiently.

Why is VIZIO’s Newfront called “Limitless”?

In thinking about the content we wanted to do, we realized that there's really no limit to the ideas that we can build on, the challenges that clients are bringing to us. There's definitely no limit to that, but there's no limit to solutions. There's no limit to the content that we have.

There's no limit to the things that VIZIO has been able to do and is still doing

How do you help your team overcome limits?

By really understanding the business need and being able to prioritize what we need to do and what we should be doing, so that we don't feel like we're challenged with everything that's coming at us and every question that's being asked, and we can always look at it from a solution standpoint, so that there's always something else that we can do.

What advice do you give young people in this industry?

Advice I'd give to young people in this industry and getting into this industry, I’ve been in it for 20-plus years, is to be curious. And I think that this goes along with the limitless idea – you don't need to be stifled by questions or by not knowing the answer, and there's no dumb question in life. Keep asking that question and keep trying to understand why things are the way they are.