VIZIO’s owned and operated free streaming service WatchFree+ was designed to meet the needs of TV viewers, programmers, and advertisers alike.
For viewers, it provides an out-of-box content experience that requires no subscriptions, fees or logins. For content providers, it’s become a powerful distribution channel that’s now the second most-watched free ad-supported streaming app on the VIZIO platform. And for advertisers, it offers better rates with greater efficiency.
In the last year, we’ve increased our free catalog of content by 84%, with over 1,300 movie premiers, 20 exclusive channels, and branded content series. WatchFree+ now offers over 300 live channels, 50 local channels, & more than 15,000 movies and shows on demand. WatchFree+ viewing hours have also doubled year-over-year as a result of our data-driven programming strategy, which gives audiences more of what they want while also creating a more engaging ecosystem for our advertisers.
In today’s fragmented streaming universe, our content partners, much like our advertisers, are focused more than ever on finding those rare places where reach meets efficiency.
For more information about how WatchFree+ can play a role in your advertising or content distribution strategy, watch the full segment from this year’s NewFront presentation and learn more. Or just click the “Get in touch” button below to connect with a VIZIO representative.
