VIZIO Director of Branded Content Sales & Strategy Katlyn Wilson explains how custom branded content, like the recently launched Merry & Bright series with Home Depot, offers brands the ability to connect with viewers on an emotional level.
"Merry& Bright to me is the perfect example of what great branded content can be. It's story forward. It's beautifully produced. And it's integrated with a brand people know and love."
All that AND the ability to shop for products featured in the show directly from the TV screen... what more can you ask for.