The VIZIO Home Screen is all about choice… giving viewers the ability to browse, search, and discover content as they wish, based on their interests and passions.
So when Toyota was looking for a partner to amplify its customization-themed “It’s a Vibe” campaign in support of the all-new 2025 Camry, the VIZIO Home Screen team developed just the right experience for both Toyota and VIZIO viewers alike.
The all-new 2025 Camry marketing campaign, developed by Saatchi & Saatchi, features a series of video spots showcasing how the Camry suits all types of drivers and situations, with the tagline “Whatever your vibe, find it in the all-new Toyota Camry.”
VIZIO ran with that idea and created for Toyota a custom collection of programming featuring multiple themes from which viewers could choose based on their mood, interest, or “vibe” in a choose-your-own-adventure format.
These programming “vibes” include:
Viewers can reach this sponsored page directly from the VIZIO Home Screen through both Hero and Discover units. Once there, viewers simply choose the “vibe” of their choice and are then transported to a collection page unique to each, all presented by the all-new 2025 Toyota Camry.
See it in action here:
This campaign showcases VIZIO’s ability to create customized, net-new Home Screen experiences for advertisers in a way that is both on brand and on message, while at the same time enhancing the experience for viewers.
Just as Toyota is accommodating viewers’ different moods and interests by presenting personalized content based on common themes, VIZIO is able to help accommodate advertisers' need to reach audiences of all types based on their marketing goals.
For more information about how VIZIO can create a custom Home Screen experience for your brand, click the “Get in touch” button below to connect with a VIZIO Ads representative.
