VIZIO’s Home Screen is the first thing millions of viewers see when they power on their TVs. And now, it’s gained a new upgrade aimed at creating more immersive storytelling environments.
Introducing Home Screen Highlight—a powerful new innovation built in partnership with media and entertainment brands to transform major cultural moments into unmissable events the instant the TV screen lights up.
A Full-Screen Promotional Canvas
Home Screen Highlight transforms VIZIO’s Home Screen into a full-screen promotional canvas with custom thematic backgrounds, premium placements, and animated motion. More than just an “ad,” Highlight offers a cinematic takeover for your content, grabbing attention before viewers enter their streaming platform of choice. Think of it as a theatrical marquee for the streaming age.
With Highlight, premieres, debuts, and tentpole events can command the full weight of the VIZIO platform through a cohesive, high-attention experience at the very start of the viewer journey. From splashy backgrounds to animated Hero units, Highlight turns media buying into an immersive universe-building experience.
See It In Action
To showcase the possibilities, FOX recently incorporated Home Screen Highlight features into the promotional campaign supporting the relaunch of its Fear Factor franchise with Fear Factor: House of Fear.
Their campaign launched with an animated Hero unit, complete with autoplay video, wrapped in a playful background teeming with bees and bugs. Every element was on brand, every detail intentional and deliberate. Complementary placements included Discover Reveal and Spotlight units that wove the campaign through the Home Screen experience, creating an immersive, visually sticky narrative.
The result was a visually commanding takeover that reached viewers before they made a single click, capturing attention when it mattered most.
Own the Moment. Own the Viewer Journey.
The VIZIO Home Screen is the prime real estate of the connected TV ecosystem. While streaming environments grow more fragmented, VIZIO gives content producers a unified, high-impact launchpad. On average, VIZIO users spend 44 minutes per day on the Home Screen across viewing sessions. That’s time you can own before users dive into ad-free or ad-light environments.
And because VIZIO builds both the TV and the OS, you get both placement and precision. Our integrated platform offers unparalleled control, with thematic curation, audience segmentation, and measurement powered by glass-level Inscape ACR data.
The Big Picture
At a time when attention is fragmented across countless platforms, visibility is currency. Home Screen Highlight helps content partners turn first impressions into action. Whether you're launching a season premiere, a brand-new streaming app, or a cultural event, Home Screen Highlight ensures your story receives the spotlight it needs to rise above the noise.
Welcome to a new chapter in viewer discovery. One where your content takes center stage before a single stream has started.
Complete the form below to connect with a VIZIO Ads representative and explore Home Screen Highlight to make your next launch moment unforgettable.
