VIZIO today announced its latest WatchFree+ pop-up channel in partnership with Paramount+, which leverages bingeable content experiences to streamline viewer navigation between free ad-supported streaming television (FAST) and app-based environments.
The channel features free access to select episodes of Paramount+ fan favorites such as Tulsa King, Dexter, Frasier, and Special Ops: Lioness, with interactive Content Connections driving viewers to its app, where they can access more entertainment. The pop-up has already generated hundreds of thousands of sessions, with VIZIO’s Content Connections driving viewers into the Paramount+ app and click-through rates above average industry benchmarks.
Paramount+ is also promoting the channel on VIZIO’s Home Screen, which is the first stop for millions of viewers every day. The pop-up channel has been running through the entire month of October and is available to all VIZIO viewers.
VIZIO debuted the Content Connections tool in 2023 to simplify the fragmented streaming landscape. The offering is helping select media & entertainment partners reach unique VIZIO viewers and drive subscription sign-ups by bridging the gap across streaming environments.
“This is a perfect example of how content owners can combat TV fragmentation and create a seamless viewing experience across streaming environments,” said Sean Booker, Head of Media & Entertainment, National Advertising Sales at VIZIO. “And when you pair this FAST-focused experience with the Smart TV Home Screen, VIZIO is uniquely positioned to reach viewers before they start splitting off into streaming environments.
