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Panel: Understanding Today's Evolving TV Audience

Panel: Understanding Today's Evolving TV Audience

VIZIO

Audience viewing preferences and behaviors are changing rapidly, influencing both linear and streaming strategies. 

 

Variety recently convened a panel of media execs to discuss both the opportunities and challenges in this new cross-platform advertising world in its latest Streaming Room event. 

 

VIZIO Director of Media Insights and Analytics joined Magid EVP of Global Media and Entertainment Mike Bloxham, along with a panel of executives from Omnicom Media Group, Canvas Worldwide, HBO Max, and CBS Corp. 

 

Watch the full discussion below... 

 

 

 

 

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