Measurement and attribution are two of the louder buzzwords driving the connected TV and ad-tech industries this year. Both were featured topics on a panel VIZIO sponsored at the recent TVOT Live! 2022 virtual conference this month.
Participants included VIZIO's own senior director of data strategy Ken Norcross, who shared how our Inscape technology helps marketers quantify the reach and impact of their campaigns in ways that help them demonstrate the ROI on their investments.
The three conversations spanned such topics as "Advanced Ad Targeting and Data," "Exploring Identify Graphing and CTV, " and "A Conversation on Outcomes and Attribution." Additional speakers included representatives from Comscore, MadHive, Innovid605, with VAB President and CEO Sean Cunningham moderating throughout.