When we launched our Branded Content Studio (blog post link) last year, we set out to give brands a new tool to break outside the traditional ad pod... moving key partners from the interruption to the entertainment.
Branded Content Studio provides brands with a premium living room experience, with content featured prominently on the VIZIO Home Screen the moment the TV is powered on. This gives brand stories the high-impact placement and intuitive entry point needed to break through the noise in this era of fragmentation, churn, and reach limitations.
These programs are promoted to the entire VIZIO user base, right alongside some of the biggest titles in entertainment.
Just take a look at opportunities available today for brands to leverage this powerful opportunity
Fright Fight
A Halloween decorating competition that puts your brand right in the middle of the spooky action.
Her Story
Highlighting powerful women pushing through enormous obstacles in sports and business.
Each of these available series can be shaped and molded to highlight your brand – and even made shoppable both in-content and in the media mix. That’s the magic.
Watch the full presentation from our NewFront 2024 Hub, or click the “Get in touch” button below to connect with a VIZIO representative and learn more about VIZIO’s Branded Content Studios.
