Inscape today announced it was the recipient of an Advanced Advertising Innovation Award presented by Broadcasting & Cable editor Jon Lafayette during the Advanced Advertising Summit at LA TV Week.
Inscape received this following a year of product and commercial innovation and excellence. In December 2022, Inscape launched its National Representative Panel (NRP) — a proprietary TV weighting solution designed to address potential biases in data. More recently, in May Inscape released Commercial Feed+, a streamlined solution that combines linear feeds with streaming sources in order to drive accurate planning and measurement decisions for clients.
“If Advanced Advertising is about using technology and data to make television more efficient and effective, then Inscape, by pioneering the use of automated content recognition technology, changed the game when it comes to understanding viewer behavior,” said longtime Broadcasting & Cable editor Lafayette.
“We’re thrilled to be recognized for the work we are doing at Inscape,” said Charbel Makhoul, General Manager, VP of product, data science and analytics at VIZIO, who accepted the award in person following a fireside chat. “We have seen how crucial a role ACR data plays in this industry and are committed to innovating in order to support the larger TV marketplace with comprehensive and robust Smart TV data – across linear and streaming – regardless of viewing source.”
The industry has taken notice of VIZIO’s continued dedication to provide the industry with the tools, data and products it needs. In February 2023, it was named an Emmy® recipient for the Technology & Engineering Emmy® Awards by the National Academy of Television Arts & Sciences (NATAS). The award was granted for VIZIO’s pioneering work in utilizing data to power better viewing experiences for consumers and advancing the broader television marketplace. Last month, the company took home TVOT’s award for Most Significant Technology in Measurement and Data as the organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year.
