What Does An Enterprise Studio Partnership Look Like?

We’ve long since exited the era in which a studio could drop a movie into theaters and call it a day. In the era of streaming, fragmented audiences, and IP management, enterprise partnerships with retailers are the name of the game.

“Studios today aren’t just marketing movies and shows,” says Anh Nguyen, Director of Ad Sales for Media & Entertainment. “They're driving ticket sales, at home purchases, app installs, and increasingly, merchandising in store.”

Capturing Attention

Nguyen says the first opportunity to connect with movie-goers starts on the VIZIO Home Screen, which can deliver big cinematic experiences that help viewers discover new theatrical releases. On opening weekend, those theatrical campaigns can be expanded into a full animated home screen takeover, complete with QR codes, so viewers can purchase tickets instantly.

“More excitingly, our partnership with Fandango helps us reach the right audiences, from family friendly genres to core fans,” Nguyen adds. “From there, we provide clear measurement for outcomes like ticket purchases and even seat level attendance.”

Creating Connective Tissue Through Content

After a theatrical run, the next big milestone for a piece of IP like Universal’s Wicked is a streaming release on a partner app like Peacock. With VIZIO, Nguyen says, shifting a campaign to one that drives monthly recurring subscription revenue through a unique CTA is easier than it’s ever been.

“After a busy day of work, of wrangling my kids, of life in general, the last thing I want to do is see an ad that's not relevant to me,” Nguyen says. “But you know what? VIZIO ads are dynamic. They're different. They're immersive. They're cinematic experiences that make you want to watch content that helps you unwind and relax.” Feature cards, app page placements, movie collections, roadblocks, and video spots take viewers from curiosity to click to watch.

The Walmart Connect

But the movie itself is now just one part of the IP lifecycle. With the ability to layer Walmart Connect’s data from 150 million shoppers onto these impressions, VIZIO can help put merchandise directly into viewers’—or their kids’—hands: “If you want to see real world results, look no further,” Nguyen says, showing off a photo of her son with a large Jurassic World-branded T-Rex doll.

“I actually bought my son the huge Jurassic World T-Rex, and they are inseparable. He's four feet tall. It roars. It now lives permanently in my room. Honestly, on some days I'm not even sure if that's my son or the dinosaur,” she says. “But the point is, the campaign worked. This is what an enterprise studio partnership looks like. It's about connecting, discovering, engaging, measurement, and commerce across the entire entertainment lifecycle, from the biggest screen to the shopping cart.”

That’s the power of a platform that moves viewers through the entire entertainment lifecycle.