One of the greatest benefits of Automatic Content Recognition technology is its ability to measure the results of ad campaigns across multiple formats… linear TV and streaming alike.
In this VAB-hosted webinar, we share two case studies showing how brands have utilized our Inscape ACR data to measure both campaign performance metrics and true brand outcomes.
Watch Director of Media Insights and Analytics Devin Fallon and Sr. Director of Data Strategy Ken Norcross as they discuss the key importance of Inscape data throughout the planning, execution, and measurement phases of a campaign.
- A major insurance advertiser used VIZIO and Inscape data to determine the incremental audience reached via VIZIO Ads over Linear, and the effectiveness of digital vs. linear ads in driving new users to its site.
Stream the full webinar below, or download the presentation HERE.