VIZIO's Growing Scale Is Creating New Opportunities for Advertisers

The relationship between viewers, content owners and platform owners is more complex, more visible, and more important than it’s ever been. At VIZIO, we've spent the past 24 months accelerating the growth of our business on all of those fronts — enhancing the experience on the Home Screen of our smart TV OS, investing further in our advertising infrastructure to provide best-in-class products, and reinforcing the value of our core assets.

Since joining Walmart, we've been hard at work connecting the biggest screen in the home to the biggest retailer in the world. Together, VIZIO and Walmart are uniquely positioned at the intersection of streaming, content, commerce and advertising in a way that creates entirely new opportunities for brands.

Building on VIZIO's Core Assets

The core assets of VIZIO haven't changed. We have the Home Screen experience of our OS, acting as a gateway to the living room; Inscape, our ACR business and the largest available TV-viewership dataset; and WatchFree+, our free streaming service driving massive viewership growth year over year.

Investing in the Viewing Experience

While operating the fastest-growing smart TV OS is a strong foundation, impressive numbers are only part of the story—they must be backed by an exceptional viewing experience. That’s why we continue to elevate how WatchFree+ delivers premium content and experiences to our viewers.

WatchFree+ is currently the third most used app on the platform, as measured in time spent. That position is well-earned, thanks to our investments in premium partner content, branded original entertainment, feature films and creator-led programming. And as WatchFree+ continues to evolve, so does the VIZIO advertising offering, giving brands new opportunities to connect with engaged audiences and drive measurable results across the platform.

By combining the scale of our TV operating system, the engagement of WatchFree+ and the commerce capabilities of Walmart, we're building a more connected experience for viewers and advertisers alike.