Audience preferences and behaviors are evolving rapidly as the streaming entertainment landscape continues to shift underneath them.
That makes understanding how new technologies, new devices, and new strategies impact consumer choice is more important than ever, for both programmers and advertisers alike.
Vizio's director of media insights and analytics Devin Fallon joined research partner Mike Bloxham, EVP of global media and entertainment at Magid, to explore this and many other topics during a recent panel discussion hosted by Variety. The panel —“A Moving Target: Understanding Today’s Evolving TV Audience" — also featured executives from Omnicom Media Group, Canvas Worldwide, HBO Max, and CBS Corp.
Among the insights discussed:
- Media and ad companies need to develop new ad formats to reach target audiences more effectively
- Smart TV viewers are far more receptive to ad-based services than many assume
- Advertisers need more control over ad frequency and exposure from partners
You can watch that and much more in the video replay below: