Using Sponsored Collections and Home Screen Placements To Drive Incremental Sales

Using Sponsored Collections and Home Screen Placements To Drive Incremental Sales




One of the keys to generating incremental sales is to create broad reach with your message to new audiences. 


The VIZIO Home Screen has proven again and again a vehicle for achieving that kind of reach. Take for example a recent campaign conducted with a national beverage brand, which aspired to increase incremental sales of a new beverage product, particularly with Gen Z consumers. 


It turned to VIZIO to align the campaign with the Hispanic origins of the drink by sponsoring a themed collection of programming curated for Hispanic Heritage Month. This collection, and the brand sponsorship tag, were promoted heavily on the VIZIO Home Screen through a Hero Unit and Featured Collection banner, as well as a dedicated Collection Page. The company then reinforced this highly visible placement with CTV video ads alongside the content featured in the collection. 


An analysis of the campaign by NCS Solutions credited the combined campaign with an overall incremental sales lift of 2% for the new beverage line. Of that total, 64% of the households reached with the campaign, and 43% of the sales gained, consisted of new customers. What’s more, 82% of the incremental sales gained were credited to the VIZIO Home Screen content sponsorship alone. 


For more data on results by ad format, download the entire case study by filling out the form below. 


This case study and its results are not guarantees of the future performance of VIZIO Ads and are subject to factors which are beyond its control and may cause actual results to differ from expectations.