For years, we’ve theorized about TVs evolving from a simple one-way window to the world into a truly interactive part of the customer journey. When Walmart acquired VIZIO, that was a giant step forward in this evolution.
Now, we’re moving from theory to reality, as the relationship people have with their TVs changes on a fundamental level. What lives behind the screen isn’t just content—it’s data, relevance, and commerce.
Passive viewing is a thing of the past, a relic of an age where we lacked the tech to understand anything other than impressions. To take us into the era of lean-in, personalized experiences, we developed the Home Screen. It’s the first thing everyone sees when they fire up their TV, the first opportunity for engagement.
Historically, we used that opportunity to surface the best content, and we’ll continue to do that. But we’re also providing viewers with intent-based, shoppable opportunities tailored specifically to their tastes.
The secret sauce for these opportunities is Walmart Connect, our partner. We can integrate Walmart’s retail data with VIZIO’s industry-leading TV viewership data, building the bridge between entertainment and commerce. Beyond understanding who’s watching what, brands can connect with viewers in relevant moments, whether it’s a family planning pizza for movie night or a homeowner gearing up for a weekend DIY project. Viewers discover products and offers that fit their needs, while brands gain a clearer understanding of how their advertising drives real-world sales.
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There are two elements to our success as a company: volume and value. To scale both of these, we’ve been expanding VIZIO’s operating system into more homes through an innovative private-label strategy. We partnered with Walmart to put the VIZIO OS on their private-label onn. TVs.
It’s a privilege to be in so many people’s living rooms, but that’s not enough for us. We’re focused on increasing engagement across every category, helping viewers discover new, relevant content and products faster than ever, in a way that feels organic rather than obtrusive.
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Making Ads Work Smarter
Advertisers are no longer satisfied with just reach. They want, and need, to see results and growth. And through closed-loop attribution — the ability to tie ad exposure to real-world action — we’re giving them exactly that.
With our data, we can tell a brand not just how many people saw their ad, but how many of those people walked into a Walmart store or clicked “buy” from their phone. And that’s true for every category from CPG and grocery to entertainment and automotive. We’re helping brands see the full picture, including who their audience is, how to reach them, and how to optimize in real-time to drive results.
We’re going to continue to build a better, more useful TV experience that understands the moment, respects viewers, and delivers for brands. That’s just table stakes for us.
Looking ahead, we see opportunities for even deeper personalization, more seamless commerce integration, and the continued democratization of connected TV, making it accessible and effective for brands of all sizes.
Because in the end, changing what’s on the screen is the first step in changing what the screen can do.
