The CPG and Beauty Blueprint

With their powers combined, Walmart and VIZIO can supercharge brands. But what does that look like in practice?

To illustrate this flywheel in action, VIZIO’s Allison Clarke recently sat down with Nora Wolfe (L’Oreal) and Lara Barmish (Walmart Connect) to discuss a first-of-its-kind partnership that bridges the gap between premium storytelling and the checkout counter.

Partnership In Action

For a global leader like L’Oréal, the mission of such a partnership is to find the right audience and truly understand their journey. “Incremental reach or net new reach is really critical to how we're going to sustain growth,” Wolfe says. “And for us, that means leaning into partnerships like Walmart and Vizio, where we can combine the Walmart data, which tells us what people are buying with the Vizio data, that tells us what people are watching and garner really interesting insights about our consumers." 

From Couch To Cart

Walmart Connect’s Barmish adds, “I'm seeing a Laroche ad, for example, in my living room, because I shop for Laroche, which I do, and it might be a new variant, and it's applicable and relevant to me.”

The Home Screen is where beauty inspiration starts, but the infrastructure of Walmart Connect ensures that inspiration isn't lost.

“There is an 80% overlap between Walmart customers and VIZIO users,” Barmish continues. “We can tell these brands how their content and stories are actually selling. We might also look at consideration metrics—for example, add to cart rates may peak, search on site may peak, or product page views may spike.” These are tangible insights and results that can also transform strategy.