Whether you're a CPG brand looking to drive in-store visits, a QSR brand focused on app stores, an auto advertiser trying to drive dealership visits, or even an insurance brand looking for that reach and frequency, VIZIO and Walmart’s platform is built to help turn opportunities into real business results.
"VIZIO and Walmart’s Brand Flywheel allows brands to connect media engagement and commerce across the entire customer journey," says Nyma Quidwai, VP of Client Services at VIZIO. And the foundation of the flywheel is Walmart and VIZIO’s reach: 80% of Walmart shoppers are VIZIO users.
“It all starts with addressable media, right on the VIZIO home screen, which is quickly becoming TV's newest beachfront property,” Quidwai says. “It's where brands show up in ways that elevate the entertainment experience.”
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TV's Newest Beachfront Property
VIZIO has built some premium real estate on that property in the form of content collections or hubs. “It's where brands align around the cultural and seasonal moments that audiences really care about,” Quidwai explains.
One of the biggest hits of these hubs is the VIZIO Sports Zone, which allows fans to hop from game to game without having to jump through myriad searches and menus. “Think March Madness, Winter Olympics, the World Cup,” Quidwai says. “Along the way, we're now layering in interactive elements across those entire experiences and extending them into video environments like WatchFree+.”
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Brands Want To Become The Entertainment
WatchFree+ is also where VIZIO's branded content lives for partners like Bet, MGM, Mattel, Hilton, and Mobil-1. Mobi-1’s rip-roaring NASCAR reality series Saturday Night Lights is part of a full slate of branded original series that extends into Walmart product pages and stores.
“We're taking celebrity hosts, influencers, interactivity, all allowing brands to truly become part of the entertainment,” Quidwai says. “The result? A powerful flywheel that allows you to move from media exposure all the way through to commerce.”
Brands are leaning in to VIZIO’s branded content offering more so than ever, and it is going to fuel a major slate of new original series.
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