In this exclusive interview with TVREV, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why we are partnering with Nielsen’s DAR on co-viewing measurement.
“TV viewing is a social, shared experience. Multiple people in the household can be watching TV together. That’s why co-viewing is such an important factor for TV measurement, regardless of whether the content is linear or streaming,” he said. “CTV may be digitally delivered, but it needs to be measured like TV, not like mobile or PC/laptop video, where co-viewing is completely irrelevant.”