The modern home has transformed the living room from a place of lounging to a dynamic stage for storytelling, discovery, and conversion. And with VIZIO, brands have the opportunity to own that stage.
What sets VIZIO apart is its ability to blend seamlessly into daily routines while offering ad formats that are anything but routine. Through a rich array of in-stream and out-of-stream placements, VIZIO empowers marketers to make cinematic-level impact in the most high-attention environment in the home… the TV screen.
At the heart of this is the VIZIO Home Screen, a content-first, decision-centric destination that puts brands front and center. It's not buried in a menu or delayed by a skip button. It's immediate, immersive, and built to perform.
For advertisers, that means the chance to activate screenshots-worthy formats that are both stunning and shareable. Animated takeovers and autoplay trailers transform passive viewers into active participants. Think iconic characters racing across the screen or an exclusive behind-the-scenes clip rolling as soon as the TV turns on. These moments create emotional connections and visual impact that can stop viewers in their tracks.
It doesn’t end there. With VIZIO's ecosystem, campaigns can unfold like a red carpet rollout. A trailer drop becomes an event with sound-on, ticket-ready ad units enhanced by QR codes. First-pod placements ensure brands are seen before the viewer settles into their show. And contextual integrations during key content moments—like game day or a binge session—keep your message relevant and resonant.
Want to drive app installs or streaming engagement? VIZIO's one-click Home Screen hero units and deep-linking capabilities create frictionless pathways to content. Follow-up placements, carousel roadblocks, and contextual app page ads keep titles and offers top of mind.
This isn't just visibility, but visibility with purpose. Each touchpoint is designed to build awareness, drive intent, and deliver real results across the entire funnel.
So whether you're premiering a film, promoting a show, or launching a brand campaign, VIZIO helps you own the living room experience. It's more than advertising. It's storytelling in the most valuable media space in the home. And it's yours to command.
Click here to visit the VIZIO 2025 NEWFRONT HUB to watch the full presentation.
Ready to see how VIZIO can bring your campaign to life? Let’s talk. Click the “Get in touch” button below to connect with a VIZIO representative.
