Welcome to The VIZIO OS

The Future of TV Starts Here

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NOW POWERING VIZIO + ONN TVS

The biggest screen in the home, connected to the world's largest retailer.

VIZIO OS is a discovery, engagement, and activation platform, providing premium entertainment and shopping experiences for more than 100 million people in the U.S.

By The Numbers

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VIZIO was the top-selling TV OS as of August 2026.

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People live in a household with a VIZIO device

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Of VIZIO owners also shop at Walmart

Built For The Customer Journey

Advertising Solutions

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Home Screen

Every day, VIZIO’s Home Screen is the first thing millions of people see when they turn on their TV, and we’ve developed advertising experiences that drive results.

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Premium Video

As viewers flock to FASTs, VIZIO helps brands engage audiences through traditional video spots, Pause Ads and more across environments like WatchFree+.

Unified Customer Experience

TV & Shopper Data

Every single impression is backed by award-winning Inscape's glass-level data and Walmart shopper data, connecting viewing to real shopping outcomes from more than 150 million shoppers.

Powered By VIZIO OS

Streaming Experiences

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WatchFree+

Delivers over 400 live TV channels plus more than 45,000 On Demand movies and shows, all available directly on the VIZIO TV, all free.

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Apps & Partners

All the premium apps viewers demand with ad-supported opportunities to reach them.

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Branded Content

Premium production capabilities give viewers more of the content they love, with your brand messaging woven seamlessly into every episode.

Built For Content & Commerce

Closed-Loop Measurement

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Currency-Grade TV Data

Real-time, glass-level Inscape ACR data from 27M+ opt-in devices, unifying the fragmented TV viewing experience.
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Analytics & Attribution

Plan, target, measure, optimize, and validate campaigns across platforms — from first impression to final purchase.

Trusted By The World’s Leading Brands, Agencies and Publishers

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News & Insights

News

The latest updates, innovations, and events company-wide.

Insights

Thought leadership and analysis on issues affecting the TV advertising industry.

Events

Where we’ve been, where we’ll be, and where you can attend.

Watching Sports

Stay in Touch

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