VIZIO Director of Branded Content Sales & Strategy Katlyn Wilson explains how custom branded content, like the recently launched Merry & Bright series with Home Depot, offers brands the ability to connect with viewers on an emotional level.
"Merry& Bright to me is the perfect example of what great branded content can be. It's story forward. It's beautifully produced. And it's integrated with a brand people know and love."
All that AND the ability to shop for products featured in the show directly from the TV screen... what more can you ask for.
Check out the full video below...