The Home Depot's Director of Media Christine Reed discusses how branded content efforts, like our recently launched Merry & Bright series, can create an emotional response with viewers.
"The role of custom content is to delve into deeper storytelling and drive home the emotional impact that a 15 - 30 second slot may not be able to deliver on. These content series give us a way to have long-form storytelling to showcase stories."
She also has some nice things to say about series host Jordin Sparks. Check out the full video below...