---
title: The Home Depot's Christine Reed Discusses The Value Of Branded Content
description: The Home Depot's Director of Media Christine Reed discusses how branded content series can create an emotional response with viewers.
image: https://platformplus.vizio.com/hubfs/ChristinReed.png
---

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## The Home Depot's Christine Reed Discusses The Value Of Branded Content

# The Home Depot's Christine Reed Discusses The Value Of Branded Content

## VIZIO

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The Home Depot's Director of Media Christine Reed discusses how branded content efforts, like our recently launched [*Merry &* Bright ](https://platformplus.vizio.com/insights/vizio-partners-with-home-depot-for-holiday-themed-shoppable-content-series)series, can create an emotional response with viewers.

 

"The role of custom content is to delve into deeper storytelling and drive home the emotional impact that a 15 - 30 second slot may not be able to deliver on. These content series give us a way to have long-form storytelling to showcase stories."

 

She also has some nice things to say about series host Jordin Sparks. Check out the full video below...

 

 

  

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