VIZIO today announced an expanded partnership with FOX Entertainment, which is leveraging VIZIO’s full suite of ad storytelling capabilities to drive awareness and tune-in to support the launch of its new lifeguard action series, Rescue: HI-Surf, which airs Mondays, 9-10PM ET/PT on FOX.
The experience begins on VIZIO’s Home Screen, where millions of viewers will be greeted with custom creative for Rescue: HI-Surf, across high-impact units including Hero, Discover, and Recommends. The experience also includes a custom Animation creative deployment utilizing VIZIO’s Home Screen Spotlight unit.
In addition to driving awareness to the series' premiere on Sunday, September 22, and its regular Monday timeslot, the campaign also encourages viewers to tune-in Next Day on Hulu and directs VIZIO viewers to watch the series on-demand.
To complement the Smart TV Home Screen experience, FOX is leveraging VIZIO’s CTV Video capabilities to reach viewers across ad-supported streaming environments. For the campaign, FOX will be running a series of :15 and :30 video spots across VIZIO’s WatchFree+ and AVOD partner apps.
The integration makes FOX the first to leverage VIZIO’s Animation capabilities in the Spotlight unit on its Home Screen, providing viewers with a new, highly engaging experience. The sponsorship kicked off on September 17 and will run until the end of the month.
“TV audiences are more fragmented than ever, so the Home Screen provides an opportunity to reach people before they start splitting off into streaming environments,” Sean Booker, Head of Media & Entertainment, National Advertising Sales at VIZIO. “FOX is a longtime partner, and this expanded campaign brings the full impact of the Smart TV Home Screen to help the company reach audiences with creative executions that drive multiple media objectives.”
About Rescue: HI-Surf
From prolific, award-winning executive producer/director John Wells (Shameless, The West Wing, ER) and executive producer/writer Matt Kester (Animal Kingdom, Outsiders), pulse- pounding Hawaii lifeguard drama Rescue: HI-Surf follows the personal and professional lives of the open-water lifeguards who patrol and protect the North Shore of O’ahu—the most famous and dangerous stretch of coastline in the world. Each episode will feature these dedicated, heroic, and adrenaline-seeking first-responders saving lives in the difficult and often life-threatening conditions of Hawaii’s Seven Mile Miracle. The series stars Robbie Magasiva (Wentworth, Bad Behaviour), Arielle Kebbel (The Vampire Diaries, John Tucker Must Die), Adam Demos (Sex / Life, UnReal), Kekoa Kekumano (The White Lotus, Aquaman), Alex Aiono (Pretty Little Liars: Original Sin, Doogie Kameāloha M.D), and Zoe Cipres (Roswell, New Mexico).