The Streaming Era is officially mature: 63% of viewing is spent on streaming, according to Inscape. Viewers are interacting, exploring and deciding what to watch, what to buy and all from the living room. And for Adam Bergman, VIZIO’s Group Vice President of Advertising & Data Sales, one stat stands out: 30 minutes.
That’s the amount of time per day that 92 million VIZIO users spend on their home screen. Bergman acknowledged that at first that seemed a preposterous number, until he and the VIZIO team recalled the knock-down, drag-out fights over what to watch in their own households.
The Streaming Experience Starts On The Smart TV Home Screen
“The time spent on the home screen is the first opportunity to connect with viewers, and that's before they head into premium streaming experiences like VIZIO's WatchFree+,” Bergman says.
VIZIO has spent years perfecting its Operating System, designing it for the way people use their smart TVs now and how they will in the future, “from search, to discovery, to purchase.” Bergman points out that this OS also provides marketers with the perfect toolkit for brands:
Reaching People Is Only Half The Mission, Though.
VIZIO has also crafted an analytic suite that illuminates cross-platform reach, frequency, brand health, and mid funnel performance as part of the Walmart ecosystem. It connects industry-leading retail intelligence with the VIZIO-connected TV footprint, meaning brands can now activate and measure on real shopping behavior.
“This is how we think about content to commerce,” Bergman says. The ability to present a viewer with what they need in the moment they need it, empower them to act instantly through interactivity, and the ability to measure sales across thousands of stores and digital touchpoints, delivering privacy-forward outcomes at scale.
“For years, we have been working with advertisers to embed the smart television home screen into your TV strategy, rethinking how you achieve reach on the glass—and the results speak for themselves: Home screen plus video works,” Bergman says. “It's effective whether you are a streamer, a studio, a snack brand, a sandwich shop, or one of our many agency partners in the room managing across categories.”