Greg Oxenberg is Associate Director, Data Innovation & Strategic Initiatives at VIZIO. Watch this video to find out more about his work, the VIZIO “A-Team”, and how he is a Limitless Leader.
Who are you and what do you do?
My name is Greg Oxenberg and I work on the Media Insights and Analytics team at VIZIO. They call it the A-Team because we are sort of a band of, I guess, data superheroes that can jump in and solve business problems.
We help tell stories with data, with a particular emphasis on demonstrating the value and the opportunity of the VIZIO audience and justifying a media investment on the VIZIO platform.
When is VIZIO analytics engaged in the process of advertising?
It could be at many different points. Sometimes it's during the pre-sales insights phase, during the RFP. If we can present information about our audience or how we could help reach a specific audience that the client hopes to reach. It involves building or identifying specific audience segments, sizing those segments, determining which segments might be most beneficial for the client to target.
We also do a lot of post-campaign analysis, which is basically demonstrating the ways in which the campaign was impactful or effective at achieving the client's goals.
What limitations have you helped customers overcome?
Particularly, challenges specific to audiences we've been effective at overcoming. As an example, many app partners might come to us with the intention of acquiring new subscribers, but not necessarily have a particularly well thought out audience segmentation strategy. And because we know our data so well, and the different ways that we can slice and dice it, we're able to provide recommendations and identify what we believe to be the most qualified audiences for them to go after.
What do you like most about working with customers?
I like trying to look at problems in different, new ways. So when we meet with a client that's trying to do something we may not have done before, or is attempting to achieve a certain goal that we may not be well versed in, I like trying to think about the different ways we could attack that problem, leveraging what we've done in the past and taking learnings from prior projects.
But with a sort of an intellectual curiosity in terms of what could we be doing differently or better.
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