VIZIO NewFronts 2023

Data & Measurement

Currency Grade Data, Granular Measurement

VIZIO’s award-winning Inscape ACR data serves as the foundation for all our content offerings, programming decisions, and advertising innovations, elevating both the consumer experience and the brand opportunity alike.

  • Ken Norcross, VP Data Licensing & Strategy

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SmartTVConnections

The Glass-Level ACR Data Solution

Brands conducting CTV campaigns naturally will want assurances that their message is being delivered to real, live audiences.

 

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How Co-Viewing Metrics Increase Efficiency

Multiple people in the household can be watching TV together. That’s why co-viewing is such an important measurement.

 

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VIZIO Analytics & Services

VIZIO Analytics offers custom analytics services and innovative technologies to help brands work backwards from their desired outcomes. 

 

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