At this year’s IAB NewFronts presentation, VIZIO Ads unveiled a series of new, innovative advertising features designed to enhance both the viewer experience and give advertisers new ways to deliver and measure their message.
Among them was a new feature called VIZIO Recommends, which offers timely, sponsored content suggestions with deep link and interactive capabilities. Appearing on the Home Screen after 15 seconds of inactivity, for a period of 30 seconds, Recommends offers advertisers the ability to reach viewers with timely prompts to watch a specific episode, stream a new movie or even order dinner right on screen via QR code.
This feature is now available for advertisers in the QSR space to sponsor, as a friendly reminder to order dinner with your movie, as well as a QR Code to complete the transaction.
VIZIO Recommends gives advertisers a powerful path to engaging with audiences on the VIZIO Home Screen, where viewers spend an average of 44 minutes a day.
For more details on VIZIO Recommends, and other ad innovations introduced at this year’s NewFront event, visit the VIZIO Newfront 2024 Hub.