In Magnite’s latest episode of its TV100 series, VIZIO VP of Platform+ Travis Hockersmith joined PHD’s head of U.S. digital marketplaces Stacy Chan as well as executives from LG Ads Solutions and Samsung to discuss how OEMs are shaping CTV advertising.
Among other things, Hockersmith outlined how TV manufacturers like VIZIO can help advertisers better understand the content they're buying:
As the last touchpoint between content and consumer, our data is highly actionable. For example, we can target households that have yet to be exposed to an ad. We can reach an addressable audience with specific criteria, i.e., that they’re NFL fans or by show genre.
Watch the full discussion below.