The same technological advancements that have revolutionized the way viewers find and stream TV programming are also expanding the possibilities for TV advertising as well.
A key area of development at VIZIO has been to bring interactive capabilities to traditional ad spots. For years, VIZIO has led the way, consistently expanding the boundaries to help advertisers deliver richer, more engaging experiences to customers.
This is a pivotal step from not only delivering ads to the right audience, but doing our part to make those ads more impactful by giving advertisers the tools they need to think and act outside the box.
To that end, we’ve established partnerships with industry leaders like Brightline for interactive ad capabilities, and we’re excited to announce a new collaboration with Kerv Interactive as well. That means brands already working with these partners independently can have a seamless experience bringing their creative to VIZIO Ads inventory. And for those who haven’t taken this step, VIZIO can develop a tailored solution.
Watch the full segment on VIZIO’s next-generation advertising capabilities from the Newfront 2024 Hub, or select “Get in touch” below to speak with a VIZIO representative.