VIZIO is standing up its Sports Mania collection, bringing together a mix of live and on-demand sports from premium apps and FAST channels in time for the big college basketball tournament. The collection goes live today and will run through April 9.
Sponsored by Visible, the Sports Mania collection offers one-click access to basketball content across different networks streaming the games and WatchFree+ channels that offer basketball-related documentaries, movies, series and more.
When viewers power on their TVs, they are presented with a carefully curated selection of relevant content that presents opportunities to discover everything they need to jump into current games, the history of the tournament, and basketball-related featured entertainment.
With viewers tuning in to several streaming services throughout March and early April, the VIZIO Home Screen provides a one-stop destination to dive into all things basketball with programming with featured carousels including:
Last year’s Sports Mania Hub was the collection with the most engaged on VIZIO’s Home Screen during March and early April 2023, with engagement rates 250% higher than the benchmark.
As the sponsor of this Hub, Visible has an opportunity to achieve a level of reach and engagement that far exceeds traditional linear tactics.
With VIZIO Home Screen sponsorship capabilities throughout the tournament, generating extra reach is a layup comparable to ads placed within the games themselves. Throughout the month, the Sports Mania Hub offers advertisers a co-branded Home Screen Hero unit, a co-branded splash page, a dedicated Discovery carousel, and a feature card in both the Collections and Featured carousels.
Don’t miss your shot to connect with millions of fans directly from the VIZIO Home Screen.
For more data, information, or a personalized walkthrough of how brands can leverage the Home Screen opportunity for basketball tournaments or other pending tentpole TV events, click the “Get in touch” button below to connect with a VIZIO Ads representative.
Disclaimer: The information and results presented are not guarantees of the future performance of VIZIO Ads and are subject to factors which are beyond its control and may cause actual results to differ from expectations.