In a world where Smart TVs have become the dominant device for streaming, the VIZIO Home Screen isn’t just the interface... it’s primetime.
When viewers power on a VIZIO TV, they land in an environment designed to spark discovery, fuel engagement, and put brands front and center, rather than a sea of apps.
Discovery Starts at the Home Screen
Gone are the days of five-menu-deep searching. The VIZIO Home Screen is where decision-making begins. It’s the new front door to the entertainment experience, and users spend an average of 31 minutes a day there.
This first-touch environment offers more both scale and intent. Whether viewers are queuing up a new series, checking a game time, or browsing for something spontaneous, the Home Screen is where journeys begin, and where your brand can meet them with high-visibility, zero-click experiences.
Hero Units and Animated Takeovers: Modern Media Moments
We’re redefining what “primetime placement” means. VIZIO’s Hero Units and animated takeovers transform your campaign into a cinematic experience, taking center stage, on the full screen, with no distractions.
Imagine a QSR ad running in the Hero Unit with autoplay video and sound-on creative that stops viewers from scrolling before it even starts playing. Or an animated movie takeover literally leaping off the screen with characters that sprint across the interface.
The results speak for themselves. Our Brand Video format has delivered up to 18x incremental reach compared to traditional video buys. and up to 71% more reach when layered on top of standard CTV campaigns.
Consumer Behavior Is Changing. VIZIO Is Ready.
Consumers today are discovering content the same place they’re watching it: on the TV. A 2025 VIZIO x Suzy study found that 51% of viewers discover new releases via trailers on their Smart TV, not mobile or desktop.
That’s why our Home Screen is engineered to reduce friction and maximize moments. From full-funnel entertainment launches to national retail activations, we help brands connect across the viewing journey—before the show, during the ad, and all the way to checkout.
The New Rules of Engagement
In today’s streaming world, visibility is no longer enough. Brands need to be present at the right time, in the right format, with the right message. The VIZIO Home Screen delivers:
And for brands looking to go even deeper, our Branded Content Studio turns your story into the show produced, distributed, and featured on the Home Screen alongside Hollywood’s biggest releases.
From awareness to action, our platform transforms passive screens into performance media. The old definition of primetime was bound by a clock. But today, the new primetime is any moment of high-intent attention, and it happens every time a viewer powers on their TV.
That moment belongs to the VIZIO Home Screen. If your brand wants to be there to engage, convert, and stand out, there’s never been a better time.