With each holiday season, consumers tend to shift their attention to related TV programming and choose streaming platforms more than any other time of the year to do so. Among the potential upsides of this shift is the opportunity to convert these views into sales at a time when shopping kicks into high gear.
According to VIZIO’s own viewership data, streaming hours surge in Q4, with time spent up 20% compared to the rest of the year. And in December alone, streaming time increases 18%. At the same time, Adobe forecasts that U.S. online holiday sales will reach $253.4 billion in 2025 — a 5.3% year-over-year increase.
For the first time, the technology is here to truly connect peak viewing with peak shopping, turning the biggest screen in the home into the most powerful storefront of the season. With the combined force of VIZIO’s screen-level viewership data and Walmart’s unmatched retail footprint, we’re turning living room engagement into measurable, real-world outcomes.
The VIZIO (+ Walmart) Advantage
The integration of VIZIO’s Inscape ACR data with Walmart’s 150 million weekly customer transactions creates an advertising ecosystem with great visibility.
Advertisers can now connect what people watch to what they buy, creating a closed-loop system that spans in-stream ads, Home Screen takeovers, interactive overlays, and more. From movie night to cart checkout, every touchpoint is measurable.
Brands can tap into this performance engine through the Walmart DSP or work directly with our team to tailor a managed service plan. Either way, activation is frictionless, measurable, and scalable.
We help brands identify the right KPIs — from awareness and consideration to verified online or in-store sales — and then prescribe creative strategies designed to hit those marks. Need to drive tune-in? Grow app installs? Move inventory? We’ve got playbooks for it all.
And because our ad ecosystem stretches across CTV, mobile, and commerce, your messaging travels with your customer from couch to checkout.
Taken together, VIZIO’s integration with Walmart represents a new framework for retail media, one that offers shoppable streaming that’s personalized, persistent, and performance-driven. It’s a model where media drives commerce, and commerce powers smarter media.
Optimizing For Outcomes
Modern TV isn’t one-size-fits-all anymore, so neither are VIZIO’s ad formats. Whether it’s a Pause Ad that pops when the streaming stops, or a branded content hub curated by audience affinity, or a Hero Unit greeting viewers when they turn on their TVs, VIZIO delivers full-funnel functionality.
Here’s what that looks like in action: Campaigns using multiple formats across the VIZIO
experience have seen up to 2x higher purchase intent compared to single-format executions. Why? Because surrounding viewers with targeted messaging generates better results.
From screen to cart, the journey has never been shorter, clearer, or more actionable. Use the form below to connect with a VIZIO representative today to learn more.
Disclaimer: The information and results presented are not guarantees of the future performance of VIZIO Ads and are subject to factors which are beyond its control and may cause actual results to differ from expectations.