Smart TVs offer advertisers a host of new capabilities, from audience targeting methodologies, to interactive ad units, to even on-screen commerce. Combined with the widespread penetration of smart TVs into U.S. households, brands and agencies have a powerful new opportunity to reach consumers.
How to capitalize on this opportunity was the topic at Variety's latest Stream Room panel discussion.
VIZIO Director of Media Insights and Analytics Devin Fallon joined Magid EVP of Global Media and Entertainment Mike Bloxham, along with a panel of executives from Publicis and WarnerMedia to examine both the opportunities and the challenges of this new TV advertising environment.
Watch the full video below: