---
title: "Panel: Fresh Perspectives In Measurement Innovation"
description: VIZIO's Ken Norcross discusses the evolution of TV measurement tools like Inscape that help marketers better demonstrate the ROI on their investments.
---

[Insights](https://platformplus.vizio.com/insights)

# [Panel: Fresh Perspectives In Measurement Innovation](https://platformplus.vizio.com/insights/panel-fresh-perspectives-in-measurement-innovation)

 Written by [VIZIO](https://platformplus.vizio.com/insights/author/vizio) | Jan 19, 2022, 10:59:38 PM

Measurement and attribution are two of the louder buzzwords driving the connected TV and ad-tech industries this year. Both were featured topics on a panel VIZIO sponsored at the recent [TVOT Live! 2022](https://itvt.com/tvot/) virtual conference this month. 

 

Participants included VIZIO's own senior director of data strategy Ken Norcross, who shared how our Inscape technology helps marketers quantify the reach and impact of their campaigns in ways that help them demonstrate the ROI on their investments. 

 

The three conversations spanned such topics as "Advanced Ad Targeting and Data," "Exploring Identify Graphing and CTV, " and "A Conversation on Outcomes and Attribution." Additional speakers included representatives from Comscore, MadHive, Innovid605, with VAB President and CEO Sean Cunningham moderating throughout. 

 

See the full discussion below...

 

[TVOT LIVE! 2022 - VAB: Fresh Perspectives in Measurement Innovation - Hot Topic by VIZIO](https://vimeo.com/664761652) from [Tracy Swedlow](https://vimeo.com/tvot) on [Vimeo](https://vimeo.com).

 

[View full post](https://platformplus.vizio.com/insights/panel-fresh-perspectives-in-measurement-innovation)

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