In a world of constant distraction, attention is the ultimate currency. At VIZIO, we’ve built an ad ecosystem designed to earn it, keep it, and convert it from the moment viewers power up their TVs.
The VIZIO Ad Suite is engineered for today’s streaming-first viewer who toggles between apps, skips intros, and expects personalization everywhere. That’s why we’ve built our platform to deliver seamless brand storytelling before, during, and after the content experience with precision, emotion, and results.
What’s more, in today’s fragmented content environment — arguably the most noticeable with sports programming — those same viewers are demanding better and easier access to their preferred teams, games, and leagues. We believe giving them a better content experience results in a better advertising experience as well.
Game Day Starts at Power-On
When the next NFL Big Game airs Feb. 8, the nation will be glued to their TVs. But not just for the game. For brands, this is the ultimate opportunity to own the entire living room experience. And with VIZIO’s Ad Suite, you can do just that, and turn passive viewership into performance-driven engagement from kickoff to conversion.
The VIZIO Home Screen offers brands the opportunity to own the moment of intent before viewers disappear into ad-free environments. Long before the opening drive, VIZIO’s Home Screen is already in play. For example, during the Big Game, we create a curated, branded environment featured prominently on the VIZIO Home Screen that acts as a digital tailgate, surfacing premium sports content, exclusive advertiser collections, and real-time offers the moment viewers turn on their TVs.
Out-of-stream formats like hero units and sponsored carousels let brands lead the game day conversation before fans even launch their favorite apps. It’s not an ad. It’s your brand’s front-row seat on one of the most-watched days of the year.
In-Stream Formats
As viewers settle in with snacks and second screens, VIZIO’s in-stream solutions extend your reach across 350+ channels on WatchFree+ and 30,000+ on-demand titles. From precision-targeted 15s and 30s to pause ads that grab attention mid-play, our CTV formats are designed for full-funnel performance.
And when brands want to go deeper? Our Branded Content Studio builds custom series and integrations alongside top-tier talent, embedding sponsors directly into the content stream. It's brand storytelling that earns its place.
When you combine VIZIO’s in-stream and out-of-stream placements, the results speak for themselves. Campaigns that use both have seen up to 2X higher purchase intent, thanks to persistent, personalized messaging that carries viewers through the entire journey, from awareness to action.
And thanks to our integration with Walmart’s DSP, it’s never been easier to activate and measure. Whether you're buying through Walmart Connect or working directly with our team, every impression connects to commerce. From TV screen to shopping cart, the path to ROI is clear and verifiable.
The Measurement Backbone
All of this is powered by data, thanks to the combination of Inscape’s proprietary, currency-grade automatic content recognition (ACR) data from over 24 million opted-in TVs, and the sales measurement capabilities of the Walmart Connect framework. This integration of the VIZIO Ad Suite into Walmart Connect means not only smarter targeting and better frequency management for ads, but also connects awareness to sale.
The result is a feedback loop with the potential to deliver on the promise of CTV as a performance channel with results you can both see and prove. With VIZIO, brands have the creative tools, data infrastructure, and commerce connections to turn attention into action every step of the way.
Ready to build your next campaign on the most valuable screen in the house? Fill out the form below to connect with a VIZIO representative and get started today.
Disclaimer: The information and results presented are not guarantees of the future performance of VIZIO Ads and are subject to factors which are beyond its control and may cause actual results to differ from expectations.