Movie marketing has never had a better screen—or a smarter one.
The VIZIO Home Screen has become a premier launchpad for theatrical releases, turning trailers into tentpole moments and tune-in into ticket sales. With data-powered placements, immersive formats, and closed-loop measurement, VIZIO offers studios and distributors a connected platform designed to drive full-funnel results.
Here’s how a single campaign can scale across our ecosystem, from the first teaser to the final conversion.
Every VIZIO smart TV powers on to the Home Screen, putting movie marketers front and center from the start. Trailer placements can occupy marquee real estate, complete with autoplay video and eye-catching creative. Add a Home Screen roadblock, and your title becomes the first thing millions of households see that day.
Want to drive immediate action? Integrate QR codes directly into the unit. With one scan, viewers can purchase tickets, watch a longer trailer, or add the movie to their calendar, turning passive interest into measurable intent.
Once awareness is built, VIZIO offers opportunities to deepen engagement through behind-the-scenes content, cast interviews, or director spotlights, all delivered through branded destinations or sponsored carousels. These mid-funnel formats build emotional connection while keeping your movie top of mind.
Interactive units take it further. Want to ask fans to vote on poster art or test their knowledge of the franchise? Our shoppable and clickable experiences drive engagement while collecting zero-party data in the process.
With Inscape’s opt-in glass-level viewing data from over 24 million devices, we’re able to measure campaign performance at every touchpoint. Did they watch the trailer? Did they scan the QR code? Did exposure lead to ticket sales in high-indexing DMAs?
From top-of-funnel reach to lower-funnel action, VIZIO’s campaign reporting goes beyond impressions to show real behavioral impact, giving marketers the insight they need to optimize in flight and justify every dollar spent.
Theatrical campaigns on the VIZIO platform don’t just promote a movie—they build a movement around it. From hype to habit, teaser to ticket, every phase of the viewer journey can be activated and measured in one unified, intelligent environment.
Ready to roll credits on guesswork? Let’s talk about your next big release.