In streaming, the line between content and marketing is vanishing fast.
Viewers respond best to experiences that invite. That’s why VIZIO has redefined what it means to market entertainment on the biggest screen in the home. For streamers and studios, our platform is where campaigns become part of the content journey.
From launch to long-tail engagement, VIZIO delivers contextual, performance-driven media moments that turn interest into viewership and apps into destinations.
Performance Starts on the Power-On Screen
Our Feature Cards make discovery effortless. Positioned on the Home Screen—the very first screen users see—Feature Cards require no clicks, no deep searches. Just instant awareness, optimized for intent.
Whether promoting a season premiere or driving traffic to a new release, Feature Cards hand your content to viewers on a silver platter. Think of it as your pilot episode’s first impression before they even grab the popcorn.
Show Collections: Streamer-Style Curation, Brand-Level Visibility
Today’s viewers navigate content by genre, mood, and moment. Our Show Collection takeovers let you tap into that behavior. Own an entire carousel, build a narrative, and deep link directly to your title or app.
Pair it with audio-on Hero Units, autoplay trailers, or character intros, and you’ve got the makings of a binge-worthy media plan on the same screen where viewers already spend 31 minutes a day engaging with discovery content.
When it’s premiere week, launch an animated takeover and bring your IP to life. One recent theatrical campaign featured Stitch darting across the screen, delighting fans and delivering on buzz.
The App Page: Where Viewers Decide What’s Next
The VIZIO App Page is a curated canvas to meet viewers right before their next stream. Contextual placements here make your app the answer to their “what to watch” question.
Whether it’s a targeted recommendation, a time-sensitive promo, or a featured title, our App Page activations help drive installs, re-engagement, and subscription lift at the precise moment viewers are ready to choose.
Audience Targeting Built for Tune-In
With VIZIO’s ACR-powered insights, you can both reach audiences AND understand them.
We can help streamers and studios target based on:
Layered with demographic, geographic, and behavioral data, your campaign becomes a precision engine delivering content to the viewers most likely to click, watch, and recommend.
Bridging Linear and Digital Strategies
For linear partners, we use Pause Ads and ACR targeting to re-engage viewers who saw your spot during a live broadcast. For digital-first launches, we offer retargeting, QR code integrations, and shoppable formats to close the loop from trailer view to app install to series binge.
One studio campaign used this approach to push a new series premiere across linear, streaming, and VIZIO Home Screen placements, ultimately delivering a 21.5-point lift in purchase intent among their target demo.
Content-Led, Performance-Proven
The best entertainment marketing feels more like discovery than advertising. With VIZIO, studios and streamers can run campaigns with content-first, data-powered experiences that deliver.
Because in today’s streaming economy, the real win isn’t just awareness. It’s watch time. It’s subscriptions. It’s loyalty. And that comes from the right experience, in the right moment, on the right screen.