In an era where attention is currency and convenience is king, the living room is fast becoming the new storefront. VIZIO is at the forefront of this transformation, blending storytelling and shopping into one seamless, screen-first experience. The result? Campaigns that don’t just entertain — they convert.
At VIZIO, we divide our ad solutions into two powerful formats: in-stream and out-of-stream.
In-stream encompasses the familiar — video spots, pause ads, and our emerging star: shoppable video. These formats align with viewer attention, delivering brand messages within the programming experience. But where things get truly innovative is outside the traditional ad break.
The Home Screen as a Commerce Engine
Out-of-stream formats start with the VIZIO Home Screen — the first thing viewers see when they power on their TVs. It’s not just a content discovery hub. It’s a canvas for commerce. Whether you’re a studio promoting a trailer or a brand launching a new product, this is where decisions happen.
Here, advertisers can own the entertainment journey. Trailers take center stage. Interactive formats like animated takeovers, auto-play clips, and character intros make the marketing feel like content itself. And when timed with tentpole moments like premieres or theatrical releases, the result is red-carpet-level impact — all from the couch.
From First Look to First Ticket: Full-Funnel Storytelling
VIZIO campaigns don’t end at the impression. They unfold like a story — building anticipation, sustaining engagement, and driving action.
A typical theatrical campaign might begin with a Home Screen hero unit — unskippable, sound-on, and visually dominant. As buzz builds, VIZIO amplifies the launch with carousel roadblocks, collection page sponsorships, and even power-on feature cards, placing your film, app, or product front and center.
Then comes the magic moment: the first-pod placement in premium video, paired with interactive elements like QR codes that let viewers buy tickets or shop products instantly. It’s intent-driven advertising engineered for action.
One Impression Is Never Enough
Repetition fuels recall. That’s why VIZIO’s approach connects multiple touchpoints: from the Home Screen to in-stream placements, from contextual app recommendations to timed linear integrations. Every step is coordinated to nurture interest and guide viewers down a frictionless path to purchase or engagement.
Whether you’re a streaming app seeking subscribers or a brand launching a must-have product, VIZIO’s blend of storytelling and shoppability offers a clear path from discovery to decision. On the biggest screen in the home, we make advertising feel like entertainment, and commerce feel like part of the show.
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