In a world where audiences skip, scroll, and stream past traditional ads, the smartest brands aren’t just buying space. They’re making space.
On VIZIO, we’re helping brands become the entertainment instead of the interruption through the Branded Content Studio: a full-service creative engine built to help marketers transform messaging into must-watch moments.
From Ad Break to Primetime Player
VIZIO’s Branded Content Studio flips the script on traditional advertising. Instead of a break in the content, brands become the content, earning audience attention through relevant, resonant storytelling that aligns with viewer passions. Whether it’s lifestyle, sports, food, or fandom, the studio crafts tailor-made entertainment that delivers both brand affinity and business outcomes.
In one standout example, a major CPG brand partnered with VIZIO to create a cooking series hosted by rock star chef Gavin Rossdale. The campaign seamlessly folded branded ingredients into engaging episodes, wrapped the series in premium Home Screen promotion, and launched across millions of devices.
The result was helping drive a 6-point lift in unaided brand awareness and a 4.6% lift in purchase intent among new buyers. That’s content working like performance media.
Storytelling Meets Shoppability
But it doesn’t stop with engagement. VIZIO’s platform connects every branded story to a clear call-to-action. Think on-screen QR codes that unlock offers or direct viewers to a product page. These interactive layers close the loop between content and commerce, turning inspiration into transaction without ever leaving the couch.
Total Integration, Turnkey Execution
The Branded Content Studio handles every aspect of the process: creative development, production, distribution, and measurement. Brands can activate custom series that premiere on the VIZIO Home Screen alongside blockbuster Hollywood content. This center-stage placement guarantees real visibility, while VIZIO’s first-party data ensures each campaign reaches its most relevant audience.
And because the content lives within VIZIO’s owned ecosystem, performance is fully measurable, giving brands a transparent view into how storytelling drives outcomes across the funnel.
Own the Moment, Don’t Rent It
As more marketers seek to create lasting connections—not just fleeting impressions—the path forward is clear. Branded content on VIZIO isn’t about blending in. It’s about standing out. It’s about moving beyond the 30-second spot to tell stories that inspire action, spark discovery, and bridge the gap from brand to basket.
If your brand has a story to tell—and an audience ready to hear it, the VIZIO Branded Content Studio is ready to bring it to life.