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VIZIO Ads

Direct-to-Device

Data-Led Advertising

The TV landscape is reshaping itself into a digital and streaming future, revolutionizing the TV experience for all—advertisers, programmers, and viewers alike. 

 

At VIZIO Ads, we believe advertising can be more relevant and timely for viewers, and add more value and transparency for advertisers. After all, Smart TVs deserve Smart Ads. That’s why we offer advertisers a suite of services to meet both the opportunities and challenges of this new TV business. We’re taking a holistic, data-driven approach made possible by our unique integrated hardware and software platform to offer innovative solutions for the entire ecosystem. 

 

The VIZIO Ads product suite combines our operating system that powers the viewer experience, our direct-to-device advertising business, and our Inscape glass-level ACR data that supports it all. Taken together, this platform creates opportunities for advertisers to find audiences and connect with them in a meaningful way, wherever they are.

 

Learn more in this clip from our 2022 NewFronts presentation: 

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