Cross-Platform
Advertising
Bridging the Gap
between TV and Mobile
To enhance our Household Connect offering, VIZIO recently entered a strategic partnership with Verizon Media to create a massive footprint with viewership data from millions of opt-in Smart TVs and mobile cross-device users.
This will allow us to deliver new cross-platform and connected TV (CTV) advertising solutions, completely different from anything in the market.
Through Verizon Media’s unified ad platform, VIZIO will offer audience extension campaigns to its advertisers that are fueled by Verizon Media’s unique omnichannel marketplace and diverse cross-device Identity Graph, matched with near real-time Inscape ACR data.
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