The Content Collective's Brandon Helrich shared his insights on why VIZIO's Merry & Bright partnership with The Home Depot is such a milestone event in the evolution of branded content during the recent Advertising Week event.
"For us, it was about how to drive that connection between inspiration and action," he said. "It delivers on that emotional value and payoff that you see and that people enjoy around the holidays. But then it also kind of integrates commerce and shoppable products so that people can easily make that transition from viewing to being inspired and putting products right in their cart."
That's just the start. Check out the full video below...
