---
title: Why The Content Collective's Brandon Helrich Is Excited About VIZIO's Merry & Bright Launch
description: The Content Collective's Brandon Helrich Discusses the newly-launched Merry & Bright branded content series during Advertising Week.
image: https://platformplus.vizio.com/hubfs/Brandon%20Helrich.png
---

​

✕

[![VIZIO Ads logo](https://platformplus.vizio.com/hubfs/VIZIO%20Ads%20logo.svg)](https://platformplus.vizio.com/home)

## Platform Plus navigation

- [Ad Solutions](https://platformplus.vizio.com/ad-solutions)
- [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences)
- [Data & Analytics](https://platformplus.vizio.com/data-analysis)
- [News](https://platformplus.vizio.com/news)
- [Insights](https://platformplus.vizio.com/insights)

Get in Touch

Open main menu

[Ad Solutions](https://platformplus.vizio.com/ad-solutions)

[Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences)

[Data & Analytics](https://platformplus.vizio.com/data-analysis)

[News](https://platformplus.vizio.com/news)

[Insights](https://platformplus.vizio.com/insights)

[News](https://platformplus.vizio.com/news)

## Why The Content Collective's Brandon Helrich Is Excited About VIZIO's Merry & Bright Launch

# Why The Content Collective's Brandon Helrich Is Excited About VIZIO's Merry & Bright Launch

## VIZIO

[Tweet](https://twitter.com/share?ref_src=twsrc%5Etfw)

[Share on LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=) ![](https://platformplus.vizio.com/hubfs/LI-In-Bug.png)

The Content Collective's Brandon Helrich shared his insights on why [VIZIO's *Merry & Bright *partnership with The Home Depot](https://platformplus.vizio.com/insights/vizio-partners-with-home-depot-for-holiday-themed-shoppable-content-series) is such a milestone event in the evolution of branded content during the recent Advertising Week event. 

 

"For us, it was about how to drive that connection between inspiration and action," he said.  "It delivers on that emotional value and payoff that you see and that people enjoy around the holidays. But then it also kind of integrates commerce and shoppable products so that people can easily make that transition from viewing to being inspired and putting products right in their cart."

 

That's just the start. Check out the full video below...

 

 

​

✕

Get in touch

## Sign up for the latest from VIZIO Ads

Be the first to hear the latest by subscribing to our newsletter.

![Vizio Ads logo](https://platformplus.vizio.com/hubfs/VIZIO%20Ads.svg)

© VIZIO