--- title: VIZIO Unveils Premium Content Expansions, Creator Channels and New Original Programs at Advertising Week New York description: VIZIO announces major content expansions, including creator channels and an original holiday film, enhancing viewer engagement on WatchFree+. image: https://platformplus.vizio.com/hubfs/VIZIO%20Creative%20Ideation%20(59).png --- ​ ✕ [![VIZIO Ads logo](https://platformplus.vizio.com/hubfs/VIZIO%20Ads%20logo.svg)](https://platformplus.vizio.com/home) ## Platform Plus navigation - [Ad Solutions](https://platformplus.vizio.com/ad-solutions) - [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences) - [Data & Analytics](https://platformplus.vizio.com/data-analysis) - [News](https://platformplus.vizio.com/news) - [Insights](https://platformplus.vizio.com/insights) Get in Touch Open main menu [Ad Solutions](https://platformplus.vizio.com/ad-solutions) [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences) [Data & Analytics](https://platformplus.vizio.com/data-analysis) [News](https://platformplus.vizio.com/news) [Insights](https://platformplus.vizio.com/insights) [News](https://platformplus.vizio.com/news) ## VIZIO Unveils Premium Content Expansions, Creator Channels and New Original Programs at Advertising Week New York # VIZIO Unveils Premium Content Expansions, Creator Channels and New Original Programs at Advertising Week New York ## VIZIO [Tweet](https://twitter.com/share?ref_src=twsrc%5Etfw) [Share on LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=) ![](https://platformplus.vizio.com/hubfs/LI-In-Bug.png) VIZIO, a Walmart brand, is today unveiling a new slate of entertainment offerings, including a major expansion of premium programming partnerships, creator-led channels and original series, plus an original feature-length holiday film.   Growing Reach and Viewer Engagement The expansion builds on VIZIO’s longstanding commitment to providing more entertainment value to viewers at a time of growing reach and engagement for the smart TV platform. In the first half of 2026, VIZIO OS became the top-selling smart TV operating system in the U.S., now reaching 32 million yearly active devices, up 20% year-over-year. Engagement with VIZIO’s free ad-supported, live and on-demand streaming service, WatchFree+, is also accelerating, with viewing hours up 58% year-over-year. (VIZIO internal data, Q2 FY27) ![VIZIO Creative Ideation (2)](https://platformplus.vizio.com/hs-fs/hubfs/VIZIO%20Creative%20Ideation%20(2).gif?width=773&height=435&name=VIZIO%20Creative%20Ideation%20(2).gif)More Premium Content, New Original Holiday Film VIZIO’s WatchFree+ now offers more than 45,000 movies and shows, and more than 400 live and local channels. With expanded relationships with MGM, NBCUniversal, Disney, A&E and A24, VIZIO will bring additional award-winning and popular programming to homes this fall including titles such as *The Good Doctor, Chicago Fire, Law & Order, Property Brothers*, *Little House on the Prairie*, and more.   VIZIO’s WatchFree+ is expanding its exclusive programming with a feature-length original film, *Jingle Bells Wedding Bells,* starring Rachel Bilson and Scott Foley, and produced by ITV America Nashville and Happy Accidents. The new film will premiere exclusively on WatchFree+ across VIZIO OS and the web this holiday season, with GEICO as presenting sponsor. At VIZIO’s Advertising Week Breakfast Showcase, representatives from Omnicom, Walmart Connect and VIZIO will share how the content and commerce partnership behind the film is coming to life across screens and in-store.   "Where people spend their time watching entertainment matters, and we want GEICO to be part of those moments," said Arianna Orpello, GEICO's Chief Marketing Officer. "As viewing habits continue to evolve, partnerships like this give us new ways to connect with audiences through experiences they genuinely enjoy. That's why we're proud to be the presenting sponsor of VIZIO's Jingle Bells Wedding Bells and to be part of a holiday viewing experience that brings people together.”   ![VIZIO Creative Ideation (59)](https://platformplus.vizio.com/hs-fs/hubfs/VIZIO%20Creative%20Ideation%20(59).png?width=773&height=435&name=VIZIO%20Creative%20Ideation%20(59).png)Creator-Powered FAST Channels and Original Programming To meet the changing demands of viewers of all ages, VIZIO’s WatchFree+ is bringing some of digital entertainment’s biggest names to TV with more than 40 creator-led channels. Spanning comedy, food, gaming, family, lifestyle, sports and travel, the free ad-supported lineup includes MrBeast, Celine Dept, Hot Ones, The Royalty Family, Ben Azelart, Ryan Trahan, Nick DiGiovanni, Preston Playz, Rebecca Zamolo, Sam and Colby, Uncle Roger, and more.   VIZIO is announcing *Holiday Chocolate Workshop*, a new creator-led series featuring viral chocolatier Amaury Guichon, also available exclusively on WatchFree+. The series follows Guichon and his team of expert chocolatiers as they craft ambitious, larger-than-life holiday masterpieces for a season-ending reveal. The series blends creator-led storytelling with brand opportunities across streaming and social experiences.   The new offerings will be brought to life at the 7th annual VIZIO Advertising Week Breakfast Showcase, where attendees can see the myriad of new ways brands are investing to make the content experience better for viewers. The VIZIO Advertising Week Breakfast Showcase is part of Walmart’s presence at Advertising Week, which also included Partner Connect, Walmart Connect’s annual showcase of premium advertising solutions for clients and partners. ![VIZIO Creative Ideation (58)](https://platformplus.vizio.com/hs-fs/hubfs/VIZIO%20Creative%20Ideation%20(58).png?width=1920&height=1080&name=VIZIO%20Creative%20Ideation%20(58).png)About Walmart Walmart Inc. (Nasdaq: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 280 million customers and members visit more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting [corporate.walmart.com](http://corporate.walmart.com), on Facebook at [facebook.com/walmart](http://facebook.com/walmart), on X (formerly known as Twitter) at [x.com/walmart](http://x.com/walmart), and on LinkedIn at [linkedin.com/company/walmart](http://linkedin.com/company/walmart).   About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of television through our integrated platform of cutting-edge smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.   About VIZIO WatchFree+ WatchFree+ is VIZIO’s free streaming service, delivering more than 400 live and local channels and more than 45,000 on-demand movies and shows. Built into VIZIO and Onn TVs, and available through the VIZIO mobile app, WatchFree+ makes it easy to enjoy free entertainment, your way. Customers can stream live national and local news, sports, comfort TV and more from today’s leading ad-supported TV channels, as well as stream popular Hollywood blockbusters, award-winning films, exclusive originals, bingeable series and a growing lineup of content from some of today’s most influential digital creators. With personalized content recommendations, curated content collections and simple discovery tools, WatchFree+ helps viewers find more of what they love, at no additional cost. As part of the VIZIO OS experience, WatchFree+ reflects VIZIO’s commitment to making premium entertainment more accessible, convenient and rewarding for everyone. ​ ✕ Get in touch ## Sign up for the latest from VIZIO Ads Be the first to hear the latest by subscribing to our newsletter. ![Vizio Ads logo](https://platformplus.vizio.com/hubfs/VIZIO%20Ads.svg) © VIZIO