VIZIO was out in full force during Advertising Week NY last month, blanketing the conference with insights, input, and information concerning the latest on connected TVs and the ad opportunities they create.
The highlight of the week was the Future of TV: Cultural Insights Breakfast we hosted on Wed. Oct. 20. At that event, we presented exclusive results from research conducted by our partner Magid focused on how smart TV users engage with content—both programming and ads.
The breakfast also included a discussion of our recent Features launch, with special guests from one of our exclusive content providers—Polaris.
Participants included:
- Steve DeMain, VP of Engagement, VIZIO
- Adam Bergman, VP of National Ad Sales, VIZIO
- Kara Lazarus, SVP, Head of Investment, Carat
- Shaheem Reid, Hip Hop Journalist
- Rahaman Dukes, Founder, Polaris
- Nathaniel Clark, COO, Polaris
Our executives also participated in several panels during the event. VIZIO Senior Director of Data Strategy Ken Norcross spoke on the panel Is Precision Possible? Making CTV Measure Up, while Head of Client Development Allison Clarke added her expertise to the panel Connected TV: Where we’re going & how we’re going to get there.