--- title: Universal Pictures' The Odyssey Launches New Hero with Sound On Experience on VIZIO description: VIZIO launches Hero with Sound On, which brings sound-enabled video to the first Hero placement viewers see when they arrive on the Home Screen. image: https://platformplus.vizio.com/hubfs/The-Odyssey-VIZIO-Home-Screen.png --- ​ ✕ [![VIZIO Ads logo](https://platformplus.vizio.com/hubfs/VIZIO%20Ads%20logo.svg)](https://platformplus.vizio.com/home) ## Platform Plus navigation - [Ad Solutions](https://platformplus.vizio.com/ad-solutions) - [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences) - [Data & Analytics](https://platformplus.vizio.com/data-analysis) - [News](https://platformplus.vizio.com/news) - [Insights](https://platformplus.vizio.com/insights) Get in Touch Open main menu [Ad Solutions](https://platformplus.vizio.com/ad-solutions) [Streaming TV Experiences](https://platformplus.vizio.com/tv-experiences) [Data & Analytics](https://platformplus.vizio.com/data-analysis) [News](https://platformplus.vizio.com/news) [Insights](https://platformplus.vizio.com/insights) [News](https://platformplus.vizio.com/news) ## Universal Pictures' The Odyssey Launches New Hero with Sound On Experience on VIZIO # Universal Pictures' The Odyssey Launches New Hero with Sound On Experience on VIZIO ## VIZIO [Tweet](https://twitter.com/share?ref_src=twsrc%5Etfw) [Share on LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=) ![](https://platformplus.vizio.com/hubfs/LI-In-Bug.png)   Helping viewers discover what to watch has never been more important. As streaming options continue to grow, media and entertainment brands are competing for attention long before a viewer presses play. That's why we're continuing to invest in new ways for advertisers to connect with audiences on the VIZIO Home Screen—on the first hero placement on the screen.   Earlier this year, we introduced Home Screen Highlight, giving advertisers a new way to create more immersive moments on the Home Screen. Now, we're building on that momentum with Hero with Sound On—bringing sound-enabled video to the first Hero placement viewers see when they arrive on the VIZIO Home Screen. Available exclusively in the top Hero position, the format helps brands make a stronger first impression at the moment discovery begins. Universal Pictures' The Odyssey served as the first theatrical activation of Hero with Sound On, giving viewers a more immersive way to engage with content from the moment they turn on their TVs. Building on that launch, VIZIO plans to expand the opportunity to select media and entertainment advertisers through a broader beta program. With Hero with Sound On, participating advertisers can showcase 15-second video creative with sound directly within the Hero experience. The format is designed to help brands capture attention quickly, tell richer stories, and create more engaging moments at one of the most visible points in the viewing journey. We've already seen the impact sound can have across other Home Screen experiences. Sound-enabled Spotlight campaigns have delivered, on average, 133% more first-time app viewers than traditional Spotlight placements. In another example, a sound-enabled Discover execution helped drive a 193% higher click-through rate and 356% more video completes compared to campaigns that did not activate with sound. Those results reinforce something we've seen across the Home Screen: when brands can pair impactful creative with highly visible placements, they create stronger opportunities to engage viewers and drive action. Hero with Sound On brings those same advantages to the very top of the Home Screen, helping advertisers connect with audiences at the moment discovery begins. For media and entertainment brands, that means a new opportunity to build awareness around upcoming theatrical releases, streaming premieres, season launches, and other key content moments. Rather than relying on viewers to seek out content, Hero with Sound On creates an opportunity to engage audiences earlier in their viewing journey with immersive creative designed to stand out from the moment the TV powers on. As we continue to evolve the Home Screen experience, our focus remains the same: helping advertisers create meaningful connections with viewers while driving stronger outcomes. Hero with Sound On is the latest example of that commitment, giving media and entertainment brands another way to engage audiences, support tune-in goals, and build on the proven performance of VIZIO's Home Screen advertising experiences. The debut of Hero with Sound On with Universal Pictures'The Odyssey marks the beginning of that next chapter. By combining premium Home Screen visibility with immersive video creative, advertisers have a new opportunity to connect with audiences earlier in their viewing journey, create more memorable moments, and drive deeper engagement from the moment viewers turn on their TVs. ​ ✕ Get in touch ## Sign up for the latest from VIZIO Ads Be the first to hear the latest by subscribing to our newsletter. ![Vizio Ads logo](https://platformplus.vizio.com/hubfs/VIZIO%20Ads.svg) © VIZIO