VIZIO today announced the return of Spirits Network’s fan-favorite culinary series The Pantry for its second season, available on VIZIO. Presented by Ninja, the branded entertainment series features kitchen tips and tricks from celebrity chef Tom Colicchio, and an end-to-end shoppable CTV experience.
"I’m thrilled to continue this partnership between VIZIO and The Pantry, which provides viewers with an engaging shoppable entertainment and culinary experience,” said Colicchio. “Viewers can learn new tips and recipes, then easily purchase everything they see on screen—from ingredients to cookware—and recreate the dishes at home. It’s truly an exciting step forward in interactive cooking shows."
Viewers can access season two on VIZIO’s WatchFree+ FAST and AVOD environments. The series integrates Ninja’s world-class kitchen products into the episodes including its latest innovation, the Ninja CRISPi™ Portable Cooking System, leveraging QR codes for viewers to purchase the product on their mobile devices.
“We’re excited to partner with VIZIO on the second season of The Pantry, which blends entertainment with innovation to create a truly interactive cooking experience,” said Kaitlyn Hebert, SVP Marketing, Ninja. “With innovative products like the Ninja CRISPi™ Portable Cooking System, viewers can not only learn from top chefs but also seamlessly bring that same level of performance into their own kitchens.”
The second season is also accessible on SpiritsNetwork.com and the Spirits Network app on VIZIO, which features an end-to-end shoppable CTV experience. When watching on the Spirits Network, the shoppable prompts drive viewers to product pages within the app, where they can purchase Ninja products and other ingredients featured throughout the episodes directly on their Smart TV.
“This year, we’ve seen a 16.5% rise in time spent watching food and cooking-related content on SmartCast,” said Allison Clarke, Head of General Market National Advertising Sales at VIZIO Ads. “We strive to cater to this growing audience's interest in culinary programming with unique and engaging experiences like The Pantry.”
The six-episode second season premiered on November 6 and features celebrity guests such as Gail Simmons, Rocco DiSpirito, and Amanda Freitag. New episodes will be released weekly on Wednesdays until December 13, 2024. Ninja is promoting the show with dedicated placements on VIZIO’s Home Screen for maximum visibility and an immersive brand experience. The VIZIO-SharkNinja partnership was spearheaded by Horizon Media.
“The Smart TV Home Screen is opening up a new world of opportunities for brands to connect with audiences,” said Jillian Bird, VP, Managing Director, Video Investment at Horizon Media. “Working with VIZIO on this project, we’ve had the chance to build shared equity amongst our clients, like SharkNinja.”
The Pantry is a Spirits Network original series produced by award-winning, branded entertainment, content production company NBTV Studios. Colicchio serves as an Executive Producer along with NBTV Channels Founder and CEO, Nick Buzzell, CTO, Michael Buzzell, President, David Nichols, Vice President, Alaina Bendi and NBTV Studios President, Kimberly Weinstein. Producers include Jonathan Rheingold, Maya Land and Laura Zaboras.